NEWS SITE REDESIGN
In the Beginning
When I started at CNET, I was hired on to help support the UX Design team with a variety of projects within their portfolio. However, CBS shortly after bought CNET and the UX Design team was laid off while we were in the middle of redesigning the CBS News platform. The information architecture had been done as well as the main navigation. We had already done some competitive and user research. With the layoffs, I was thrust into the lead role pushing the remainder of the project to completion.
While I can speak to several of the pages I designed, I feel the most important one to show is the video page. With news video, I knew there would be lots of different categories to list news under (i.e. local, international, technology, entertainment, etc). Also, knowing that there would be a need to show advertising and related videos, I kept that in mind while working on how to display the several category types and the videos to go with them. I went with a carousel that 2 videos up and several across. When you mouse over the video you'd get more information on the story that lay within.
Iterate, Iterate, Iterate
The team wanted to explore other options, including several carousels down the page, as shown below.
We Arrived at a Solution
After several iterations, the team came back to me to ask me to create a carousel with the videos. I showed them a previous design I had done that was similar to what they were asking for and they said, "yes like that." I made some changes and sent them the new wireframe and we were good to go.
Within a year, CBS News page views went up by 40+% & video consumption went up by 60+%.